01Make a stronger first impression
Your website should build confidence in your business, not leave people wondering whether they should keep looking.
Lucas AyersAvailable for new projects
Custom websites, branding & creative services
Your business deserves a website that actually feels like your business.
I create custom WordPress websites and brand experiences that look professional, feel like you and make it easier for potential customers to understand what you offer.
No generic template with your logo dropped into it. No confusing design choices just because they look trendy. Just a website built around your business, your customers and what you actually need it to do.
When your online presence falls short
Your business might be better than it looks online.
You might do great work, treat your customers well and genuinely care about what you offer. But potential customers can only judge your business based on what they can see.
Maybe you don’t have a website yet. Maybe the one you have feels outdated, confusing or like it belongs to a completely different business. Either way, it can make people hesitate before they ever speak to you.
Soulsite Studio creates websites that help your business look as professional online as it actually is in real life.
01
02Make your business easy to understand
People should be able to quickly figure out what you offer, who it’s for and what they need to do next.
03Turn more visits into action
A clear structure and well-placed calls to action can guide people towards contacting you, requesting a quote, booking or making a purchase.
What I can help with
More than just a website that looks nice.
A good website needs more than attractive colours and a few polished images. The design, messaging, branding and overall experience need to work together.
That’s why Soulsite Studio offers the creative services needed to build a more complete and consistent online presence.
01
Custom Web Design
Custom-coded WordPress websites designed around your business, goals and customers.
Whether you need a focused landing page, a complete service website or an online store, the goal is always the same: make your business easy to understand, easy to trust and easy to contact.
Learn About Web Design
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Branding
A clear visual and verbal identity that helps your business feel more recognizable and consistent.
This can include your logo, colours, typography, brand direction and voice. Basically, the things that make your business feel like one connected brand instead of a random collection of design choices.
Explore Branding
03
Search Engine Optimization
SEO helps search engines understand your website and gives your business a better chance of showing up when people are actively looking for what you offer.
This can include keyword research, page optimization, site structure, local SEO and improving the content already on your website.
Explore SEO
04
Blog Writing
Helpful, search-friendly blog content written around the questions your customers are already asking.
The goal isn’t to fill your website with articles no one cares about. It’s to create useful content that builds trust, supports your SEO and gives potential customers another way to discover your business.
Explore Blog Writing
05
Basic Video Editing
Clean, professional editing for short promotional videos, website content and social media.
This can include trimming footage, improving pacing, adding music, transitions, captions and simple branded elements without turning the video into an overedited mess.
Explore Video Editing
06
Business Card Design
Professional business cards designed to match the rest of your brand.
QR codes can also be added so people can quickly visit your website, save your contact information or reach the exact page you want them to see.
Explore Business CardsYour professional website
Website Launch
$1,250 CAD
A complete professional website for your business.
- Up to 5 standard informational pages
- Custom WordPress design
- Mobile, tablet and desktop optimized
- SEO foundation
- Contact or quote form
- Analytics setup
- 2 rounds of revisions
- 30 days of post-launch technical support
- Full website ownership
- No mandatory monthly contract
100% upfront. Domain, hosting and premium third-party costs are paid directly by you and are separate.
You know your business.
I’ll handle the website.
Send me your business information, services, preferences and any photos or brand assets you have. I’ll handle the structure, design, content organization, copy refinement and setup.
What to expect
The target is a first complete website version within 7 business days after payment and all required onboarding information, materials and account access are received. This is the first version for your review, not a guaranteed public launch date. Revisions, late feedback, missing content, domain configuration and other external factors can move the launch date.
Need something extra?
E-commerce, bookings, additional pages and other custom functionality can be added with a separate quote based on what your business needs.
Selected work
A few things I’ve been working on.
I’m still building the Soulsite Studio portfolio, and I’m not going to pretend it’s larger than it is.
What I can show you is the level of thought, care and detail I put into every project. Each website is designed around the actual business rather than forcing every client into the same visual formula.
Featured project
Boho Philosophy
A custom lifestyle website designed to bring nature, freedom, personal style, and intentional living into one connected brand experience.
Web Design · Brand Direction · UX Strategy · Custom WordPress Development
View the Project
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My Favorites
My Favorites is a custom WordPress editorial website created for Jen to share personally tested recommendations across beauty, music, travel and monthly discoveries. The warm, story-led experience combines structured product reviews, affiliate-ready links, saved wishlists, community suggestions and an interactive Canadian-product guessing game.
View Project
02
Refined Research
A bilingual WordPress website for Refined Research, an epidemiology and scientific-editing consultancy. The site presents its specialist services, professional credentials and client testimonials through a clear, credible experience designed to help researchers understand the available support and request a personalized quotation.
View ProjectHow it works
A clear path from information to launch.
You don’t need to become a web designer to get this done. I’ll guide you through the decisions and handle the build.
See the full processDiscovery
We discuss your business, goals, customers and what the website needs to do.
Get Started
You purchase Website Launch, pay upfront and complete a straightforward onboarding questionnaire.
Build
I organize your information, refine the copy, design the site and develop it in WordPress across devices.
Review
You review the first complete version and receive two rounds of revisions.
Launch
Once approved, I connect the website to your domain and complete the launch configuration.
Support
You receive 30 days of post-launch technical support, with optional Soulsite Care afterward.
The person behind Soulsite Studio
I care about making websites feel like the businesses behind them.
I’m Lucas Ayers, the designer behind Soulsite Studio.
I’ve always been someone who notices when something feels off. The spacing, the colours, the wording, the flow of a page or the way a business presents itself. I’ll be honest, that attention to detail can turn into perfectionism pretty quickly, but it also means I genuinely care about getting the small things right.
Soulsite Studio came from wanting to build websites that feel more personal, thoughtful and connected to the businesses they represent.
I use modern tools, including AI, to make the process more efficient and give smaller businesses access to work that would normally cost much more to produce. But the website isn’t just spat out by a machine and handed over. I make the decisions, shape the direction and refine everything until it feels like one complete experience.
I’m still building the business myself, so I understand what it’s like to care deeply about an idea while also watching your budget. I’m not here to sell you features your business doesn’t need. I’d rather be honest about what your business actually needs and build something that gives you a strong foundation to grow from.
More About MeWhy Soulsite Studio
You shouldn’t feel like another name in a project queue.
There are plenty of places that can build you a website. Soulsite Studio is for businesses that want something more personal than a recycled template but still want the process to feel straightforward and manageable.
01Built around your business
Your website will be shaped around your goals, customers and personality rather than whichever template happens to be easiest to reuse.
02Honest recommendations
I’ll tell you what I genuinely think your business needs, even when that means recommending something smaller or less expensive.
03Clear communication
I’ll explain things in normal language and keep you informed throughout the project. You shouldn’t have to decode a pile of web-design jargon just to understand what’s happening.
04Care in the details
Typography, spacing, mobile design, messaging and the overall flow all matter. I pay attention to how those pieces work together instead of only focusing on whether the homepage looks impressive.
Frequently asked questions
A few things you’ll probably want to know.
Up to 5 standard informational pages and the functionality listed below. Two rounds of revisions refine the agreed design and content. Additional pages, new features, a major change in direction or further revision rounds are quoted separately before the extra work begins.
No polished copy is required. Send accurate business information, services, contact details, your preferences and any existing brand assets or photos. I organize and refine it, including AI-assisted copy refinement. You review the facts. Extensive original copywriting is quoted separately.
The target is a first complete website version within 7 business days after payment and all required onboarding information, materials and account access are received. This is the first version for your review, not a guaranteed public launch date. Revisions, late feedback, missing content, domain configuration and other external factors can move the launch date.
Two rounds of revisions are included to refine the agreed direction. New pages, new features, major changes in direction and additional rounds are quoted separately.
100% upfront before work begins. You purchase your own domain, hosting and any premium third-party services directly, in your own accounts. I can help you choose and configure them; these recurring costs are separate from the website price.
There is no mandatory Soulsite Studio maintenance subscription. Domain, hosting and any approved premium services have their own recurring costs, paid directly by you. Soulsite Care is optional at $79 CAD/month.
You retain ownership of your website, domain, hosting, content and accounts. You receive the website files and access needed to manage it. WordPress has no proprietary website-builder lock-in. There is no mandatory hosting or maintenance contract: maintain the site yourself or hire someone else. Any third-party software remains subject to its own licence.
You receive 30 days of post-launch technical support. Afterward, you can choose optional Soulsite Care, manage the site yourself or work with someone else. There is no artificial lock-in.
Need e-commerce, a larger website, memberships, customer accounts, complex bookings or unusual functionality? I’ll provide a separate written scope and custom quote based on what you actually need. These projects are available beyond Website Launch and are not covered by its fixed price.
Ready when you are
Let’s build a website that finally feels right for your business.
Whether you’re starting from nothing or tired of a website that no longer represents you, we can figure out what your business actually needs and build from there.
No pressure to already have everything planned. That’s part of what I’m here to help with.
Tell me about your business, your goals and what isn’t working right now.