01Make a stronger first impression
Your website should build confidence in your business, not leave people wondering whether they should keep looking.
Lucas AyersAvailable for new projects
Custom websites, branding & creative services
Your business deserves a website that actually feels like your business.
I create custom WordPress websites and brand experiences that look professional, feel like you and make it easier for potential customers to understand what you offer.
No generic template with your logo dropped into it. No confusing design choices just because they look trendy. Just a website built around your business, your customers and what you actually need it to do.
When your online presence falls short
Your business might be better than it looks online.
You might do great work, treat your customers well and genuinely care about what you offer. But potential customers can only judge your business based on what they can see.
Maybe you don’t have a website yet. Maybe the one you have feels outdated, confusing or like it belongs to a completely different business. Either way, it can make people hesitate before they ever speak to you.
Soulsite Studio creates websites that help your business look as professional online as it actually is in real life.
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02Make your business easy to understand
People should be able to quickly figure out what you offer, who it’s for and what they need to do next.
03Turn more visits into action
A clear structure and well-placed calls to action can guide people towards contacting you, requesting a quote, booking or making a purchase.
What I can help with
More than just a website that looks nice.
A good website needs more than attractive colours and a few polished images. The design, messaging, branding and overall experience need to work together.
That’s why Soulsite Studio offers the creative services needed to build a more complete and consistent online presence.
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Custom Web Design
Custom-coded WordPress websites designed around your business, goals and customers.
Whether you need a focused landing page, a complete service website or an online store, the goal is always the same: make your business easy to understand, easy to trust and easy to contact.
Learn About Web Design
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Branding
A clear visual and verbal identity that helps your business feel more recognizable and consistent.
This can include your logo, colours, typography, brand direction and voice. Basically, the things that make your business feel like one connected brand instead of a random collection of design choices.
Explore Branding
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Search Engine Optimization
SEO helps search engines understand your website and gives your business a better chance of showing up when people are actively looking for what you offer.
This can include keyword research, page optimization, site structure, local SEO and improving the content already on your website.
Explore SEO
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Blog Writing
Helpful, search-friendly blog content written around the questions your customers are already asking.
The goal isn’t to fill your website with articles no one cares about. It’s to create useful content that builds trust, supports your SEO and gives potential customers another way to discover your business.
Explore Blog Writing
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Basic Video Editing
Clean, professional editing for short promotional videos, website content and social media.
This can include trimming footage, improving pacing, adding music, transitions, captions and simple branded elements without turning the video into an overedited mess.
Explore Video Editing
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Business Card Design
Professional business cards designed to match the rest of your brand.
QR codes can also be added so people can quickly visit your website, save your contact information or reach the exact page you want them to see.
Explore Business CardsWebsite packages
Choose what fits your business now.
Not every business needs a massive website with fifteen pages, complicated animations and every feature known to humanity. Some businesses need one strong page. Others need room to explain several services. Some need a full online store. These packages give you a clear starting point without forcing you to pay for things you don’t need.
1–2 weeks
From $900 CAD
Basic
A focused landing page for businesses that need a strong online starting point.
A custom one-page website that brings the most important information about your business together in one clear experience.
It’s ideal for new businesses, personal brands, campaigns or service providers who don’t need several separate pages yet.
Includes
- One custom-designed landing page
- Mobile, tablet and desktop optimization
- Clear page structure and calls to action
- Contact form
- Foundational on-page SEO
- Basic branding direction
- Social media and contact links
- WordPress setup
- Launch support
2–4 weeks
From $1,800 CAD
Standard
A complete business website with enough room to properly explain what you offer.
A custom website with up to five pages, giving your business space for its services, story, work and contact information without making the experience unnecessarily complicated.
This is likely the best fit for most small service businesses.
Includes
- Up to five custom-designed pages
- Mobile, tablet and desktop optimization
- Clear navigation and page structure
- Contact or quote-request forms
- Foundational on-page SEO
- Branding direction
- Blog setup, when needed
- Social media integration
- WordPress setup
- Launch support
4–6 weeks
From $3,500 CAD
Advanced
A custom ecommerce website for businesses ready to sell online.
A complete WordPress and WooCommerce website with up to ten pages, designed to showcase your products and make shopping feel clear, trustworthy and easy.
It’s built for businesses that need more than a basic online presence and want a proper foundation for ecommerce growth.
Includes
- Up to ten custom-designed pages
- WooCommerce store setup
- Product and category page templates
- Shopping cart and checkout setup
- Mobile, tablet and desktop optimization
- Payment gateway integration
- Foundational ecommerce SEO
- Contact and customer-support forms
- Branding direction
- WordPress setup
- Launch support
Need Something Different?
Maybe your project doesn’t fit neatly into one of the packages. That’s fine.
If you need more pages, unusual functionality, ongoing content support or a combination of services, I can put together a custom package based on what your business actually needs.
Request a Custom QuoteTimelines begin after the deposit and all required content, images, branding materials and access have been received.
Selected work
A few things I’ve been working on.
I’m still building the Soulsite Studio portfolio, and I’m not going to pretend it’s larger than it is.
What I can show you is the level of thought, care and detail I put into every project. Each website is designed around the actual business rather than forcing every client into the same visual formula.
Featured project
Boho Philosophy
A custom lifestyle website designed to bring nature, freedom, personal style, and intentional living into one connected brand experience.
Web Design · Brand Direction · UX Strategy · Custom WordPress Development
View the Project
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My Favorites
My Favorites is a custom WordPress editorial website created for Jen to share personally tested recommendations across beauty, music, travel and monthly discoveries. The warm, story-led experience combines structured product reviews, affiliate-ready links, saved wishlists, community suggestions and an interactive Canadian-product guessing game.
View Project
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Refined Research
A bilingual WordPress website for Refined Research, an epidemiology and scientific-editing consultancy. The site presents its specialist services, professional credentials and client testimonials through a clear, credible experience designed to help researchers understand the available support and request a personalized quotation.
View ProjectHow it works
Three steps. Nothing needlessly complicated.
Building a website can sound overwhelming when people start throwing around technical terms and turning every decision into a ten-person meeting.
I’d rather keep the process clear, explain what matters and guide you through each step without making you feel like you need to become a web designer yourself.
See The Full Process-
01Discovery
Figure out what the website needs to do.
We start by figuring out what your business needs, who the website is for and what you want visitors to do.
You’ll complete a focused project questionnaire, and we’ll discuss your goals, services, style, content and any features the website needs.
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02Design
Turn the plan into something that feels right.
I turn everything we discussed into a website that feels right for your business.
You’ll be able to review the direction, give feedback and request revisions before the website is finalized. I won’t expect you to know technical design terminology. You can simply tell me what feels right, what doesn’t and why.
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03Deliver
Test, launch and hand over the keys.
Once everything is approved, I finish the setup, test the website and prepare it for launch.
I’ll make sure it works across desktop, tablet and mobile, then show you what you need to know to manage the website without feeling completely lost.
The person behind Soulsite Studio
I care about making websites feel like the businesses behind them.
I’m Lucas Ayers, the designer behind Soulsite Studio.
I’ve always been someone who notices when something feels off. The spacing, the colours, the wording, the flow of a page or the way a business presents itself. I’ll be honest, that attention to detail can turn into perfectionism pretty quickly, but it also means I genuinely care about getting the small things right.
Soulsite Studio came from wanting to build websites that feel more personal, thoughtful and connected to the businesses they represent.
I use modern tools, including AI, to make the process more efficient and give smaller businesses access to work that would normally cost much more to produce. But the website isn’t just spat out by a machine and handed over. I make the decisions, shape the direction and refine everything until it feels like one complete experience.
I’m still building the business myself, so I understand what it’s like to care deeply about an idea while also watching your budget. I’m not here to pressure you into buying the biggest package. I’d rather be honest about what your business actually needs and build something that gives you a strong foundation to grow from.
More About MeWhy Soulsite Studio
You shouldn’t feel like another name in a project queue.
There are plenty of places that can build you a website. Soulsite Studio is for businesses that want something more personal than a recycled template but still want the process to feel straightforward and manageable.
01Built around your business
Your website will be shaped around your goals, customers and personality rather than whichever template happens to be easiest to reuse.
02Honest recommendations
I’ll tell you what I genuinely think your business needs, even when that means recommending something smaller or less expensive.
03Clear communication
I’ll explain things in normal language and keep you informed throughout the project. You shouldn’t have to decode a pile of web-design jargon just to understand what’s happening.
04Care in the details
Typography, spacing, mobile design, messaging and the overall flow all matter. I pay attention to how those pieces work together instead of only focusing on whether the homepage looks impressive.
Frequently asked questions
A few things you’ll probably want to know.
Not necessarily.
It helps if you already have information about your business, services and customers, but it doesn’t need to be perfectly written or organized. You can send me rough notes, existing content or whatever you currently have, and I can help shape it into clearer website copy.
If you need more extensive copywriting or blog content, that can also be added to your project.
Yes. Every website is designed and tested for desktop, tablet and mobile devices.
That should honestly be standard by now, but poorly designed mobile websites are still everywhere, so it’s worth confirming.
The websites are custom-designed and custom-coded for each business.
I may use established systems, tools and development methods to build the website efficiently, but I’m not taking a generic premade layout, changing the colours and pretending it was made specifically for you.
Yes.
Your website will be built with WordPress, and I’ll structure the editable areas so you can make common updates without touching the code. I’ll also explain how to manage the parts of the website you’re likely to change.
Yes.
I can redesign an outdated or underperforming website while keeping any useful content, branding or functionality worth carrying over. We’ll look at what’s working, what isn’t and what needs to change instead of automatically throwing everything away.
I can help you choose and set up your domain and hosting, but they will remain registered in your name.
I don’t believe your business should be trapped with a designer because they control the accounts your website depends on.
Basic brand direction is included in the website packages so the colours, typography and visual style feel consistent.
More extensive branding, such as a full logo system, detailed brand strategy or complete voice development, may require an additional branding package depending on what you already have.
The timeline depends on the size and complexity of the project, how quickly content and feedback are provided and whether any additional services are included.
You’ll receive a clearer timeline before the project begins, so you’re not left wondering when your website is actually going to be finished.
Each package includes a defined revision stage so you have a proper chance to review the design and request reasonable changes.
The goal isn’t to limit you from speaking up. It’s to keep the project organized and prevent it from turning into an endless cycle of changing things, changing them back and forgetting why we changed them in the first place.
Payment schedules can be divided into project milestones depending on the package and total cost.
The exact schedule will be outlined in your proposal before any work begins.
I’ll need information about your business, services, customers, goals and design preferences. I may also need your logo, images, existing brand materials and any website content you already have.
You’ll receive a focused questionnaire so everything is collected in one place rather than asking you a new question every other day.
I’ll test the final website, help you understand how to manage it and make sure you have access to the accounts and information connected to it.
Ongoing maintenance, content updates, SEO and other support can also be arranged when needed.
Ready when you are
Let’s build a website that finally feels right for your business.
Whether you’re starting from nothing or tired of a website that no longer represents you, we can figure out what your business actually needs and build from there.
No pressure to already have everything planned. That’s part of what I’m here to help with.
Tell me about your business, your goals and what isn’t working right now.