Strategy before decoration
Colours and animations matter, but only after the website has a clear purpose. Before designing, I look at your offer, audience, likely questions and the action you want people to take.
Everything your business needs to show up better online
Creative services that work better when they work together.
A website rarely exists on its own.
It needs clear messaging, a consistent visual identity, useful content and a reason for people to trust what they’re seeing. That doesn’t mean every business needs every service, but it does mean the different pieces should feel like they belong to the same business.
Soulsite Studio brings those pieces together without making the process more complicated than it needs to be.
01 · Primary Service
Custom websites that feel like the businesses behind them.
Your website should do more than prove that your business exists.
It should help people quickly understand what you offer, trust the quality of your work and know exactly what to do next. I design and build custom WordPress websites around those goals rather than starting with a generic template and forcing your business into it.
The result is a website that looks professional, works across different devices and actually feels connected to your brand.
What I can build
- Focused landing pages
- Small-business service websites
- Personal-brand websites
- Portfolio websites
- Blog and content websites
- WooCommerce stores
- Custom WordPress websites
- Advanced websites quoted around the required functionality
What is included
- Website planning and page structure
- Custom visual design
- Responsive desktop, tablet and mobile layouts
- Custom WordPress development
- Contact, lead or quote-request forms
- Basic visual brand direction
- Foundational on-page SEO
- Image optimization and performance work
- Two defined revision rounds
- Testing, launch and basic handoff guidance
Best for: Small businesses, service providers, freelancers, personal brands and emerging ecommerce businesses that need a clearer and more professional online presence.
Website packages start at $900 CAD.
Explore Website Pricing →Designed around your business
The structure, visual direction and content should reflect your business, customers and personality while still making the experience clear and easy to use.
Built for real use
The site is tested across screen sizes and built so the parts you regularly update are manageable in WordPress. You should not need me just to change a paragraph.
North & PineField notes · Home goods
Brand voice
Typography
Rooted in the everyday. Thoughtful goods for slower living. Display serif · Humanist sansColour direction
North & PineThoughtful goods for slower living.
02 · Brand Identity
Make the business feel like one connected brand.
A business can have a good logo and still feel inconsistent.
The colours change from one platform to another. The fonts don’t match. The social graphics feel unrelated to the website. Even the wording sounds like it came from several different companies.
Brand identity brings those pieces together so people begin to recognize the business before they even read the name.
What is included
- Primary logo
- Secondary logo or submark
- Logo variations for different backgrounds
- Web and print-ready logo files
- Custom colour palette
- Typography system
- Basic visual direction
- Basic brand-voice direction
- Simple usage guidelines
- Two defined revision rounds
Best for: New businesses without a usable identity, or existing businesses whose visuals feel inconsistent, outdated or disconnected from the quality of their work.
An honest note
Branding is not just choosing colours you like. Your preferences matter, but the identity also needs to make sense for the business, audience and impression you want to create. I’ll explain the reasoning behind the direction instead of asking you to blindly trust it.
Brand Identity starts at $750 CAD.
Discuss Your Brand →03 · Search Engine Optimization
Help search engines understand what your business is actually about.
SEO is often presented like some secret trick that guarantees the top result on Google. It isn’t.
Good SEO gives your website a clearer structure, targets searches that make sense for your business and removes technical problems that can make it harder for search engines to understand your pages.
No one can honestly guarantee a specific ranking, but your website should at least have a strong foundation instead of hoping Google figures everything out on its own.
SEO Foundation includes
- Keyword and search-intent research
- Competitor and search-result review
- Page-by-page keyword mapping
- Optimized titles and descriptions
- Clear headings and internal links
- Alt text, sitemap and indexing setup
- Google Search Console setup
- Basic schema and technical review
Ongoing SEO can include
- Content planning
- New service or location pages
- Blog strategy
- Existing-content improvements
- Technical monitoring
- Search-performance reviews
- Continued keyword research
Best for: Businesses launching a new website, redesigning an unclear one or trying to build a more useful long-term search presence.
SEO Foundation starts at $500 CAD.
Ongoing SEO starts at $600 CAD per month.
04 · SEO Blog Writing
Useful articles built around questions people are already asking.
A blog should not exist just so your website looks active.
The articles should answer useful questions, demonstrate that you understand the subject and give potential customers another way to discover your business. I research the topic, search intent and keywords before writing so the article has an actual purpose beyond filling another page.
Standard article includes
- Topic and keyword research
- Search-intent review
- Article outline
- Original writing and fact-checking
- On-page optimization
- Page title and meta description
- Internal-link suggestions
- WordPress formatting
- One revision round
A standard article is approximately 1,200 to 1,800 words, depending on what the subject actually requires. Longer does not automatically mean better.
Standard articles start at $300 CAD.
Four standard articles start at $1,000 CAD per month.
05 · Video Editing
Clean editing without turning every video into a visual assault.
Not every business video needs rapid cuts, ten sound effects and text flying in from every direction.
Sometimes the footage just needs better pacing, cleaner audio, readable captions and a more professional finish.
I provide straightforward editing for short promotional, educational, website and social-media content.
Editing can include
- Trimming and arranging footage
- Pacing improvements
- Basic colour and audio cleanup
- Music and captions
- Simple transitions
- Basic branded elements
- One aspect ratio
- Social-ready export
- One revision round
Video pricing depends on the amount and condition of the raw footage, the finished length and the complexity of the requested editing.
Short-form editing starts at $150 CAD. Long-form editing starts at $300 CAD for up to five finished minutes.
Discuss Your Footage →North & Pine
Thoughtful goods for slower living.
North & Pine
Mara RowanFounder & Curatorhello@northandpine.examplenorthandpine.example+1 555 014 2086
06 · Business Card Design
A small piece of the brand people can actually hold onto.
Business cards are simple, but that doesn’t mean they should feel like an afterthought.
I design clear, professional cards that match the rest of your brand and make the important information easy to find.
A QR code can also connect the card directly to your website, booking page, portfolio, contact information or another useful destination.
Standard card includes
- Custom front and back
- One person’s contact information
- Optional QR code
- Brand-aligned typography and colours
- Print-ready PDF
- Bleed and crop settings
- Digital preview
- Two revision rounds
Printing and shipping are not included unless specifically added to the quote.
Business card design starts at $175 CAD.
An optional QR code is included at no additional design charge.
Built to work together
You can start with what you need now.
You do not need to purchase everything at once. We can start with the part causing the biggest problem and build from there.
Starting a new business
Brand Identity + Website + Business CardBuild a consistent foundation across the main places customers will encounter your business.
Improving an existing website
Website Redesign + SEO FoundationImprove how the website looks, communicates and performs without automatically rebuilding things that are still useful.
Building long-term visibility
SEO Foundation + Blog WritingCreate a clearer search structure and continue supporting it with useful, targeted content.
Not sure where to start?
Tell me what isn’t working.
You do not need to diagnose the exact service yourself. Tell me about the business, what you have now and what you want to improve. I’ll give you an honest recommendation based on what I think would actually help.
Book a Free Discovery Call