Transparent starting points

Know what you’re paying for before the project begins.

Website pricing can get vague very quickly.

The prices below are starting points based on the planning, design, development, testing, revisions, communication and handoff required for each type of project.

You’ll receive a written proposal with the final scope, price and timeline before committing to anything.

All prices are listed in Canadian dollars.

Clear scopeDefined revisionsNo surprise additions

Focused starting point

Basic Website

Starting at $900 CAD

Approximately 1–2 weeks

One custom landing page with up to eight sections, bringing the most important information about your business into one focused experience.

Best forNew businesses, individual services, campaigns, personal brands or small companies that need a professional online presence without several separate pages.

Includes

One custom landing page
Up to eight planned sections
Responsive desktop, tablet and mobile design
Contact or lead form
Basic visual direction
Social and contact links
SEO page title and description
Heading structure
Image optimization
Basic performance work
Two defined revision rounds
Launch support

Common section options

Hero
Services
About
Process
Work examples
FAQs
Contact
Final CTA

Not normally included

Multiple separate pages
Ecommerce
Advanced integrations
Full logo development
Extensive copywriting
Ongoing SEO
Complex animations

Discuss the Basic Package →

Standard Website

Starting at $1,800 CAD

Approximately 2–4 weeks

A custom WordPress website with up to five pages and enough room to properly explain your services, build trust and guide customers towards contacting you.

Best forService businesses, contractors, consultants, freelancers and other small businesses that need more than a single page.

Includes

Up to five custom-designed pages
Custom-coded responsive WordPress theme
Reusable website sections
Contact, inquiry or quote-request forms
Google Maps integration when needed
Social integration
Basic animations
Basic visual brand direction
Foundational on-page SEO
Image optimization
Basic performance work
Editing access
Basic WordPress guidance
Two defined revision rounds
Testing and launch support

Suggested pages

Home
Services
About
Work or another priority page
Contact

Common additions

Additional pages
Copywriting
Full brand identity
SEO Foundation
Blog setup and articles
Booking integrations
Advanced forms
Ongoing maintenance

Discuss the Standard Package →

Sell online

Advanced Ecommerce

Starting at $3,500 CAD

Approximately 4–6 weeks

A custom WooCommerce website with up to ten pages and the core systems needed to present, manage and sell a focused product catalogue online.

Best forSmall and medium-sized ecommerce businesses with a clear product range and relatively straightforward store requirements.

Includes

Up to ten custom-designed pages
Custom homepage
Custom shop and product-page templates
WooCommerce setup
Up to fifteen uploaded products
Product categories
Cart and checkout setup
Payment gateway integration
Basic tax and shipping setup
Inventory settings
Basic product variations
Customer emails
Responsive design
Foundational ecommerce SEO
Basic performance work
Store-management guidance
Two defined revision rounds
Testing and launch support

May require a custom quote

Large product catalogues
Subscriptions
Memberships
Wholesale systems
Marketplace functionality
Advanced shipping logic
Custom product builders
Complex filters
Multilingual stores
External inventory systems
Custom API integrations

Discuss Ecommerce →

Built around the requirements

Custom Website

Custom quote

Some projects simply do not fit neatly into a standard package.

If the website needs advanced functionality, the scope should be based on what the system actually needs rather than pretending a fixed package covers it.

Request a Custom Quote →

Possible custom projects

Membership websites
Subscription platforms
Online courses
Directories
Marketplaces
Dashboards
Calculators
Customer portals
Multilingual websites
Advanced ecommerce
API integrations
Custom WordPress functionality

You will receive

Discovery and requirement review
Written project scope
Defined deliverables
Assumptions and exclusions
Project milestones
Review stages
Testing and handoff plans
Final price and estimated timeline

At a glance

Compare the website packages.

Feature	Basic	Standard	Advanced Ecommerce
Starting price	$900 CAD	$1,800 CAD	$3,500 CAD
Typical timeline	1–2 weeks	2–4 weeks	4–6 weeks
Pages	One landing page	Up to five	Up to ten
Responsive design	Included	Included	Included
Contact or lead form	Included	Included	Included
WordPress	Included	Included	Included
Basic visual direction	Included	Included	Included
Foundational SEO	One-page setup	Multi-page setup	Ecommerce setup
Basic animations	Limited	Included	Included
WooCommerce	Not included	Optional addition	Included
Product uploads	Not included	Not included	Up to fifteen
Revision rounds	Two	Two	Two
Launch support	Included	Included	Included

A feature being listed as included does not mean unlimited complexity. The final proposal will explain exactly what each feature covers for your project.

Beyond the website

Additional services

Brand Identity

A complete practical identity including logos, colours, typography and basic brand direction.

Starting at $750 CAD

SEO Foundation

Keyword research, page mapping, metadata, headings, internal linking, indexing and basic technical setup.

Starting at $500 CAD

Ongoing SEO

Ongoing content, optimization and monitoring based on an agreed strategy.

Starting at $600 CAD per month

SEO Blog Article

A researched and optimized standard article of approximately 1,200 to 1,800 words.

Starting at $300 CAD

Four-Article Package

Four standard researched articles created around an agreed content plan.

Starting at $1,000 CAD per month

Short-Form Video Editing

Clean editing for one straightforward short promotional, educational or social video.

Starting at $150 CAD

Four Short Videos

A package for four straightforward short-form edits created from organized footage.

Starting at $500 CAD

Long-Form Video Editing

Up to five finished minutes, depending on the footage and complexity.

Starting at $300 CAD

Business Card Design

Custom front and back design with one person’s contact information and an optional tested QR code.

Starting at $175 CAD

What affects the final price

The scope should match the actual work.

Scope

The number of pages, sections, products and deliverables affects how much planning, design and development the project requires.

Complexity

Custom functionality, integrations, ecommerce rules and unusual technical requirements require more testing and development.

Content

Organized, finished copy and images make a project more straightforward. Writing, sourcing, editing or restructuring content may add to the scope.

Changes

The packages include two defined revision rounds. New pages, new features or a major change in direction may require a scope and price adjustment.

Payment and project terms

No mystery terms hiding at the bottom.

Deposit and payment

Your proposal will state the deposit and payment schedule before work begins. Larger projects may be divided into milestones. Work begins after the first payment and all required starting materials have been received.

Revisions

Standard packages include two defined revision rounds. A revision refines the agreed direction. A completely new direction, added page or new feature is not really a revision, even if we politely call it one.

Third-party costs

Hosting, domain registration, premium licences, paid media, printing, shipping and other third-party expenses are not included unless the proposal specifically says they are.

Timelines

Timelines begin after the deposit, questionnaire, copy, images, branding materials and required account access have been received. Delayed content or feedback may move the launch date.

Custom quotes

Projects outside the standard packages receive a written scope, deliverables, assumptions, exclusions, price and timeline before work begins.

Pricing FAQ

Questions worth asking before you commit.

Do you offer payment plans?

Projects can be divided into an agreed payment schedule. The exact structure will be stated in the proposal.

Can I start with a smaller package and add more later?

Yes. The website can be structured with future growth in mind, although adding new pages or functionality later will be quoted as a separate phase.

Why are these listed as starting prices?

Two websites with the same page count can require very different amounts of work. The starting price covers a defined standard scope. The final quote accounts for the actual content, functionality and complexity of your project.

Can you work within my budget?

Tell me the budget honestly. I may be able to recommend a smaller first phase or remove lower-priority features. I will not pretend an unrealistic budget can cover work that it cannot.

Are there ongoing fees?

WordPress itself is free, but you will normally have recurring domain and hosting costs. Certain features may also require premium licences. Any known recurring costs will be explained before they are added.

Let’s price the right project

You don’t need to know the exact package yet.

A short conversation is usually enough to identify the closest package, the likely additions and whether anything requires a custom quote.

Book a Free Discovery Call